Last week it was here. This week it’s here. So now he’s the poster boy for the overall decline of the newspaper business, with the News’ 14 percent circulationÂ fall-off as the lead. But the fact is, Moroney’s strategy is right: cut unprofitable or non-advertising-attracting circulation. In my analysis, it needs to be cut even more, but that’s constrained by the need to deliver maximum numbers to insert advertisers. It’s a tightrope, and Moroney is walking it.