JIM MORONEY ON THE EXPLAINING CIRCUIT

Last week it was here. This week it’s here. So now he’s the poster boy for the overall decline of the newspaper business, with the News’ 14 percent circulation fall-off as the lead. But the fact is, Moroney’s strategy is right: cut unprofitable or non-advertising-attracting circulation. In my analysis, it needs to be cut even more, but that’s constrained by the need to deliver maximum numbers to insert advertisers. It’s a tightrope, and Moroney is walking it.

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