The WSJ tracks down Kelly Kibler, the station’s sales manager and author of the sponsorship idea. She says it came to her after reminiscing about her time on “Car Talk” in the 1980’s, which has a similar underwriting campaign. Everyone in the piece says how cool the idea is, save for one group:
The move could prove controversial with Clear Channel advertising staff who rely on sales commissions as a big part of their compensation.
Yeah, sales could prove difficult on a station that’s ditched spots.