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BIAP BOARD GETS INTERESTING

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Julie Roehm has joined the board of directors at Plano-based BIAP Inc. What’s BIAP, you wonder? Readers of the December issue of DallasCEO will remember Ed Bark’s profile of Tim Peters, the CEO of BIAP, which makes interactive TV devices (basically making TVs more like computers as computers are trying to become more like TVs.) Who’s Julie Roehm, you now wonder? She’s a marketing exec with a bit of an interesting recent past. By “interesting,” I mean she was allegedly fired from Wal-Mart for, among other things, “[maintaining] a personal relationship with a subordinate.” The ad agency she hired got fired too. (Roehm denies the allegations.)

As the ad-working FrontBurnervian who sent the tip says: “for ad people, this is like our favorite soap opera.”

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