Monday, May 27, 2024 May 27, 2024
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An ad-buying FrontBurnervian does the numbers:

…if those numbers are correct, and let’s say 40 of those subscribers are either employees themselves or their family members, then I have clients who just paid 10 grand, or $28 bucks per paying reader, and only about 20% of those will ever truly ‘see’ the ad. So we’re talking about $140 bucks per paying reader. Obviously ML has plenty of non-paying readers, but wow. I’d fire me if I was my client for recommending this crap.

According to the studies, it has fewer of those non-paying readers than they’d like you to believe. So, I’m left to wonder, if you don’t have paying readers and you don’t have non-paying readers, what do you have?