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7UP TO BRAG A BUNCH

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The FDA has a policy about what labels should say about natural products and ingredients. 7UP was just fine with that, but will soon go even further with new labels–moving “from saying ‘100% Natural’ to specifically highlighting those 7UP natural ingredients, for which there is no debate.” Fine. But if you do a commercial campaign to accompany the new labels, please don’t be as obnoxious and mysterious as the “23 flavors of Dr Pepper” thing. That college professor with the squinty eyes and gummy mouth haunts me nightly.

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