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MATCH.COM GOES TO HOLLYWOOD, LANDS A ROLE

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The site will be featured prominently in two episodes of the new TBS show My Boys, about twentysomethings–you guessed it–looking for love. Match is also the show’s “sponsor,” just like 1950’s advertisers once were.

Considering the money spent–the deal is estimated between $1- and $2 million–I’m sure there will be no cumbersome dialogue when working in a Match reference.

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