PETER DURHAM WINS GOLD PENCIL

Peter Durham , an HP grad, won something called 2006 Winners Showcase” href=”http://www.oneclub.org/os/osc/showcase/?year=2006&id=4965″>the One Show College Competition. It’s a big deal. You advertising FBvians probably know about it. For the full release, read on:

Highland Park High School graduate, Peter Durham, was awarded a Gold Pencil Award for his creative work, along with his associate, Mikkel Kroijer, in the Television Category at the 2006 One Show College Competition held recently in New York City.

The Gold Pencil Award is to advertising what the Oscar is to movies. It’s one of the most valued awards in the industry. The One Club supports the next generation of advertising professionals, through scholarships, portfolio reviews and their annual college competition, which, showcases advertising students’ in categories such as print, television, design and interactive media.

From the One Show website :

Few student advertising competitions hold the importance and promise of the One Show College Competition. Each year, hundreds of the best students in accredited advertising programs from across the globe compete for the coveted hardware that instantly puts them on a course for success in the industry. Past Pencil winners have gone on to work at some of the most respected creative shops in the world and all winners are archived in
The One Show: Advertising’s Best Print, Design, Radio and TV.

“I would have been unapproachable,” said Stan Richards, principal, The Richards Group. “Gold Pencils are hard to come by. Hopefully, it’s a first of many successes for this young man. Winning a Gold Pencil just would have been the end of the world for me [at that young age].”

A 1999 graduate of Highland Park High School, Peter Durham then studied at the University of Arizona, graduating with a degree in Marketing and Studio Arts and moved onto the Miami Ad School in San Francisco, California. While at the Miami Ad School he interned at Mark BBDO in Prague, Lowe Brinfors in Stockholm and studied for a quarter at the Minneapolis.

It was while he was doing an internship in Stockholm that he met fellow student, Mikkel Kroijer from Denmark. “Mikkel and I worked on the brief for three months,” Peter said. “Once we felt like we had a nice solution, we produced it with a handheld camera that one of our creative directors lent us. There was no budget so we had to be really creative with what we had.”

Their entry was chosen as the top prize in the television category from a field of over 700 other students from around the world.

“The One Show was a nice award to win,” Peter said. “It was a reminder that hard work has a way of paying itself off.”

Durham has been offered a position at Lowe in Paris, but hasn’t confirmed any future plans.

Peter is one of the sons of Barbara and Steve Durham, who now reside in Preston Hollow.

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