Romenesko recently linked to this story in SMU’s Daily Campus. The football coaches brought in a husband-and-wife media relations team to teach the players how to field reporters’ questions and how to act at a press conference. One view: It’s a great learning experience for student-athletes and the lessons can be applied in all sorts of life situations. Another view: Might be counting chickens before they hatch, anticipating a lot of media attention for a (fingers-crossed) winning season.
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