EVAN SMITH VIOLATES HIPAA LAWS, EXPLAINS MY BENEFITS

Going through the mail at my house last night, watching the Mavs cream the Griz (too early to start planning the parade?), when I came across a letter from my insurance company. On the front was written “EXPLANATION OF BENEFITS.” The dreaded EOB. I hate these things. I can never understand them. They are obviously designed to be confusing. So I open it with a heavy heart. And what do I find inside? A subscription solicitation from Texas Monthly. Except on the inside it’s labeled “OFFER OF BENEFITS.” Upon closer inspection of the envelope, I see it came from none other than Evan Smith, editor of that fine publication. Here’s a lousy scan of the envelope.

So, um, deceptive marketing much?

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