Not satisfied with charging too much money for burnt coffee, Starbucks recently got into the movie biz. (It’s in the music biz, too, but that’s for a different time.) A few weeks ago at one of my seven local Starbucks, I noticed a whole mess of marketing materials for Akeelah and the Bee, a movie about spelling produced by Todd Wagner and Mark Cuban, who’s oh-so-proud of it. The movie may be good, but it hasn’t exactly blazed the box office. Conglomerate Blog wonders if Akeelah is a) Starbucks’ failed experiment at diversification, b) Starbucks being charitable to a “message” movie, or c) a good idea with poor execution. Netflix Spellbound instead.
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