DMN WEBSITE NATIONAL MARKET REACH

The News is the second lowest of the top 10 markets (the Philadelphia Inquirer didn’t even register on the scale).

National Market Reach (%) of Top Newspaper Web Sites in Top 10 US Metro Markets, July 2005

Washington Post 5.7%
Boston Globe 2.4
Atlanta Journal-Constitution 1.4
NY Times 9.3
Chicago Tribune 1.9
Seattle Times 1.5
Dallas News 0.8
LA Times 3.1
SF Chronicle 2.5
USA Today 7.1

Source: Nielsen//NetRatings, Sept. 2005

In penetration of its own market, however, the News does pretty well, especially when one considers that it splits with market with the Star Telegram:

Local Market Reach (%) of Top Newspaper Web Sites in Top 10 US Metro Areas, July 2005

Washington Post 30.1%
Boston Globe 28.3
Atlanta Journal-Constitution 26.4
NY Times 21.9
Chicago Tribune 21.9
Seattle Times 16.7
Dallas News 15.9
LA Times 15.4
SF Chronicle 13.9
USA Today 9.6

Source: Nielsen//NetRatings, Sept. 2005

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