Here’s some information about you FrontBurnervians that you may not have known about yourself, courtesy of Chris Campbell of particletree.com:
A recent mass survey conducted by Blogads showed: Blog readers’ median income hover between $60,000 and $90,000;
75% of blog readers are over 30 years old;
75% of blog readers are men;
75% of blog readers are looking for news they can’t find elsewhere;
72% of blog readers never read blogs through an RSS.
“Clearly the blogosphere is crawling with certified grade A opinion makers.”
As for demos, a study by Comscore Networks, a research company that specializes in doing research on consumer behavior and attitudes, found:
“50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.” Not only are there a LOT of people reading blogs, there’s more people reading them every single day.
In addition to the growth, the study also revealed that “the average Blog visitor viewed nearly 16,000 pages over the course of the Q1 2005 — 77 percent more than the 9,000 pages viewed by the average Web user. The average Blog visitor spent nearly 18,000 minutes or about 23 hours per week online, while the average Internet user spent just over 10,000 minutes or 13 hours per week online.”
To summarize, there are a lot blog readers out there and not only are they multiplying, they’re intelligent, they have disposable income, and they’re actively looking for new information from unexpected sources longer than your average user. These readers are trendsetters, early adopters, opinion makers, news junkies and the biggest advocates of their own personal interests.