Here’s how I imagine AP Sports writer Jaime Aron got the assignment to write this story:
Jaime Aron: “Yeah, boss? You rang?”
Jaime Aron’s Boss: “TCU is hot. Broke into the Top 25. I want you to write a preview for their game this weekend. Build it up. Make or break game of the season. That kind of thing.”
Jaime: “Um, sure. But you know they play SMU, right?”
Jaime’s Boss: “S-M-U. S-M-Poo. S-M-Yoohoo. I don’t care. Talk about the rivalry. Mention the history. Talk about–”
Jaime: “But TCU’s favored by, like, 17 touchdowns.”
Jaime’s Boss: “Do I look like I care? C’mon, Aron. What’d we hire you for? Get with the typing!”
Later, in that same office:
Jaime’s Boss: “Did this SMU coach really say TCU, ‘executed dang-near flawlessly on both sides of the ball’?”
Jaime: “Can I go home now?”