A recruiting FrontBurnervian with a Hispanic surname says:
When I was younger, my family used to stock up on Big Red. It was way better than RC and way cheaper than Coke or Pepsi. Perhaps Latinos like it because it is affordable. I probably have a three-month supply in my pantry now, and don’t even try to offer me a Fanta Red.
I guess that settles it. Big Red is indeed popular with Latinos. True, this conclusion is based on the word of just one Latino, but whatever.
Now if someone can just explain what the difference between a Hispanic and a Latino is, I’ll be set. This race stuff is complicated.