BAD PR

From the Department of Redundancy Department comes this faux pas from a PR agency in NYC. No doubt this B-Word publicist is getting her hair streaked while the rest of the media reads her incomplete press release. (Scroll down to the last sentence in the fourth paragraph.)

T-BOZ LEAD SINGER OF THE MULTI-PLATINUM GROUP TLC LAUNCHES CHASE’S CLOSET CHILDREN’S STORE AND ONLINE STORE
Tionne “T-Boz” Watkins, lead singer of the multi-platinum group TLC and her partner celebrity stylist Tara Rowntree, recently opened Chase’s Closet, a high-end children’s boutique in the exclusive River Oaks neighborhood of Houston, TX. that oozes southern beauty and charm and is inspired by sunny California and urban New York chic. Now they are introducing http://www.chasescloset.com for parents everywhere!
Named after Tionne’s four-year old daughter Chase, the boutique Tionne and Tara have taken extra care to ensure that Chase’s Closet carries clothing lines that are unique and one of a kind. They carry lines such as D&G Junior, Hulaballoo, Ms Blumarine, Moschino, Ralph Lauren, Lil Punk, Childish, Von Dutch Baby & many more. Customers can also find matching Mommy and Me lines & mommy gifts.
Chase’s Closet also offers a fabulous custom-made gift basket service. Tara has been creating one-of-a-kind gift baskets for clients such as Diane Sawyer, Demi Moore and the Duchess of York, during her days as a celebrity stylist in New York. Since the store’s opening, Elisabeth Hasselbeck (The View), Lara Spencer (The Insider), Jada Pinkett Smith, Queen Latifah and Emeril have all ordered or received gift baskets.
Open only a short time Chase’s Closet has been racking up in the awards for best KIDS & BABY. T-Boz opened Chase’s closet for her love of fashion and children and believes children should be little proteges of their parents. In her search for the hottest children’s clothes for her daughter, she realized she was going “broke” dressing her little baby girl. So, she decided to open a store for her where she could share her love for children’s fashion with others like her. TO ADD THIS IS Why they are in texas why they are together the store looks like chases closet their own designer to create the store “to be put in”
Says this first line makes no sense
Chase’s Closet offers the consumer the Five Star treatment give each client a personal shopper for all the children in their life. On the web you can receive your very own online newsletter, updates, contest, information and more and the site is clear, functional and easy to navigate.
Celebrity Clients include: Britney Spears, Diane Sawyer, Kelly Ripa and Elizabeth Hurley
Chase’s Closet is located @ 2033 West Gray, Houston, TX 77019, 713.630.2902 and for an immediate view or to purchase items log onto www.chasescloset.com. For more information, photos or questions please contact Gwen Wunderlich or Cristina Parker at FYI Public Relations 212.586.2240.
1841 BROADWAY SUITE 1202 NEW YORK NEW YORK 10023 PHONE: 212.586.2240 FACSIMILE: 212.586.2234 WWW.FYIMEDIA.COM