NEW MEANING FOR RADIOSHACK

This one’s for you, Nancy, to help your crusade against the pratfalls of PR professionals. A writer with the Boston Herald feels your pain and takes the offenders to task. But how does he refer to the worst of the worst?

I call them “Radio Shack PRs” because they could be replaced, without any loss of functionality, by a recorded message on a Radio Shack answering machine.

“Hi, you’ve reached the company’s media relations department,” the message would say. “We’re never in our office, we don’t know anything, and even if we did we wouldn’t tell your readers. You could leave a message, but why bother? We won’t return your call anyway. Have a nice day!”

So should our Fort Worth-based friends at RadioShack take offense? At the very least, it puts a damper on the campaign “You’ve Got Questions. We’ve Got Answers.”

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