How does modern media work? It’s simple. A bloody riot breaks out in Addis Ababa, Ethiopia. Guy from Dallas witnesses the riot and calls his wife on his cell phone. His wife tells her friend. The friend’s husband just happens to write for Frontburner, and he posts this. The Dallas Morning News picks up the story and writes this excellent piece. People read the story, feel good and call the church to donate money to help families with AIDS in Africa. Blog on!