Alex Snodgrass of The Defined Dish wants to make meals easier and healthier with her new collection of multi-purpose dressings.
The line, called SideDish (not to be confused with D’s SideDish), introduces three different flavored dressings: chipotle ranch, creamy sesame, and honey dijon. Chipotle ranch and creamy sesame are fittingly Whole30 certified, and they’re all dairy-free and paleo-friendly.
Snodgrass offers different options for how to use the dressings: chipotle ranch can be used on burgers, sandwiches salads, or as a spread. Creamy sesame is great for noodle dishes, and honey Dijon can be used to marinate chicken or fish. But when Snodgrass says multi-purpose, she means it—the dressings can be used as dip, marinade, tossed in a salad or bowl, or on pretty much anything else.
“They’re so much more than salad dressing,” she says. “So, while I use them every day on like a salad for lunch, I also want [people] to be able to take those dressings for dinner time and make a delicious sheet pan chicken dinner or you know a quick stir fry or whatever it may be.”
Snodgrass says she worked with a food scientist in a test kitchen to help create a shelf-stable product that doesn’t require preservatives. She says she flew to the kitchen herself to ensure all the dressings tasted exactly how she wanted them.
Snodgrass is best known for The Defined Dish, her blog and social media following that inspired a cookbook that some consider the holy grail for simple and healthy meals. She’s now a New York Times best-selling author of two cookbooks: The Defined Dish and The Comfortable Kitchen. SideDish was a natural next step for her, Snodgrass says.
“This has definitely been a big baby of mine,” she says.
When it comes to using the dressings, Snodgrass says she plans to post recipes for the dressings on her blog to help people “think outside of the box.” She also hopes the dressings will make mealtimes easier for people to enjoy.
“Our logo says around the table with the ones you love,” she says. “And it’s a really big intention and emphasis as people are cooking with SideDish.”
Dressings are available now ongetsidedish.com. A three-pack of runs for $28.85.
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