As promised, Common Desk has renamed and retooled the look and menu of Method Coffee, about a month after the coworking business bought the Old East Dallas coffeeshop. Fiction Coffee, the new name for the store at Ross and Hall and its accompanying brand, is officially open, boasting a spiffy logo and coffee supplies from the North Carolina roaster Counter Culture Coffee.
Starting with a grand opening celebration on Jan. 20, you’ll also be able to order off the “Fictional Menu,” a secret menu that, like most secret menus, won’t be all that secret: Baristas will be happy to tell you about the “fictional” menu items, if you know the password. Or if you ask politely. And regulars of the now-departed Method will still recognize some of the “multiple non-dairy milks, natural syrups created in-house, and specialty lattes,” per a press release.
Expect to see Fiction Coffee popping up at Common Desk’s assorted North Texas locations. According to the press release, the rebrand also means that, “in a world of white and minimalistic coffee shops, Fiction Coffee embraces darker aesthetics and uses uncommon plants and jewel tones to create a fictional but homey feel,” and that it gets first dibs on Tacodeli’s morning taco delivery.
Spencer Fox, formerly of the Joule Hotel’s well-regarded Weekend Coffee, is now running the ship at Ross and Hall. As for that Jan. 20 grand opening shindig:
During the Grand Opening, their newest outside mural will be painted live throughout the day by local artist Mariel Pohlman, live music will be played, and great coffee will be served. All are invited to stop by and try Fiction, and guests can expect special giveaways as well.
