Start, a Fast-Casual Concept, Opens in Upper Greenville on August 8

START's interior (left); Owner Erin McKool (right) photos by Joy Zhang

McDonald’s better keep an eye on Erin McKool, the new queen of fast food. This mother of a four-year-old boy is opening up Start, a kid-friendly restaurant at 4814 Greenville Ave. that provides “good for you” food in a cutting edge environment. There WILL be a drive-through for moms-on-the-go. But really… healthy fast food? Isn’t this an oxymoron?

Owner McKool explains it best:

“Our food is healthy and handmade, but not necessarily ‘diet food.’  Organic and natural is critical to us, so all of our eggs, milk, sugar and many other items are organic. We only use meats and eggs from humanely raised animals, and we don’t use products that are raised on hormones and antibiotics, or treated with nitrates. Our bakery items are made with 100% whole wheat flour.”

The menu has everything from steel cut oatmeal with pecans, maple syrup, raisins, and dried cranberries to baked chicken and cheese empanadas. Substituting for a gluten-free English muffin or burger bun is just $1.50 extra, and over at the Kid’s Corner section, little ones can get grilled cheese sandwiches on multigrain bread with breaded and baked (or grilled) chicken bites. The only thing that’s missing are the french fries, but I guess those aren’t very healthy. Still, Start looks like a pretty darn good way to start and end the day, every day. Repeat this new mantra yourselves, folks: McKool’s is the new McDonald’s. McKool’s is the new McDonald’s.


  • stephen @ CC

    Looking forward to another clean healthy comfort food establishment in Dallas – to go is a huge bonus. Best of Luck

  • I hope this works out. Sounds like a good concept but pricing will be a huge factor.

    Also, put a bird on it. Especially that menu!

  • JJ

    Sounds great! This is the kind of option we need more of in Dallas.

  • MishiRN

    Sounds GREAT! Being a Celiac, this is news to my ears. I’m wondering if their GF options are actually ‘certified’ gluten free, and who they’re made by? Also wondering if they’ll have any nut-free options?!