This week, we see the demise of Jackalope Mobile Vegan Kitchen. Entrepreneur Alex Salas tells us that there just wasn’t enough business. His father, who owns the truck, will re-purpose the vehicle to serve construction sites. Jackalope could serve as a Harvard Business Review discussion for how not to start a business. They started with weak marketing, a limited audience, under-capitalized, and poor product. We had eaten their food twice and it needed improvement. All trucks go through this startup phase of learning what their customers want and how to properly prepare it in the mobile environment. Unfortunately, Jackalope was so under-capitalized that they didn’t have the time to improve. Lessons learned.
This week, we add Good Karma Kitchen, a vegan food truck, to our lineup. GKK is mostly serving Fort Worth while they work on their Dallas permit. GKK has been rolling for a few weeks now, but is carefully rolling out to avoid problems associated with a startup. While I haven’t tried their food yet, Good Karma appears to be the opposite of Jackalope when it comes to proper marketing and rolling out a new concept. GKK shows up this week at the new Fort Worth Food Truck Park.
And with that, we give you the schedules for the week. Reminder, trucks move, trucks break. Jump for the schedule.
Truck | Lunch | Dinner |
Monday | ||
Gandolfo’s | 2121 Flora Street | off |
Green House | 2121 Flora St. – 11:30 – 1:30 | |
ssahmBBQ | Walgreens~ 5310 N MacArthur Blvd, Irving 11am – 1:30pm | Walgreens~ 10001 N MacArthur Blvd, Irving 5pm – 8:30pm |
Cane Rosso | Green Spot / 702 N Buckner Blvd 75218, 6pm-9pm | |
SoCal | n/a | n/a |
TBS1 | Arts District 11 to 2 | Best Buy |
Cup Cakin | off | off |
Tuesday | ||
Gandolfo’s | Preston Plaza 17950 Preston Road | off |
Green House | 2121 Flora St. – 11:30 – 1:30 | Times Ten Cellars Lakewood – 6:00 – 9:00 |
Nammi | 600 E John Carpenter Freeway, Irving, TX 11am-1:30pm | Walgreen’s, 5742 E Mockingbird Lane, Dallas, TX 6pm-8pm |
ssahmBBQ | Dallas Arts District~ 2121 Flora, Dallas 11am – 1:30pm | Avoca~1311 W. Magnolia Ave, Ft Worth 5pm – 8:30 pm |
Jack’s | 8117 Preston rd 11:30-2 | off |
Cane Rosso | Veritas / 2323 N Henderson Ave 75206, 6pm-9pm | |
Ruthie’s | Arts District 2121 Flora St. 11:30am-1:30pm | TBD |
Crazy Sisters | TBD | TBD |
SoCal | Avoca Coffee 1311 Magnolia FW 76104 11-2 | Walgreens, Corner of Beach/Western Ctr FW 5-8 |
TBS1 | Best Buy Addision | Walgreens Mockingbird Ln w/ Nammi |
TBS 2 | Arts District | Best Buy Irving |
Cup Cakin | off | Sigels N. Fitzhugh 5pm – 8pm |
Wednesday | ||
Gandolfo’s | 2121 Flora Street | Sigel’s Fitzhugh and Cole |
Green House | 999 Metromedia Pl – 11:30 – 1:30 | |
Nammi | 2121 Flora Street 11am-1:30pm | Walgreen’s, 5201 Beltline Road, Dallas, TX 6pm-9pm |
ssahmBBQ | Walgreens~ 5742 E Mockingbird Ln, Dallas 11am – 5pm | Walgreens~ 5742 E Mockingbird Ln, Dallas 5pm – 8:30pm |
Jack’s | Dallas arts district 11-2 | off |
Cane Rosso | Times Ten / 6324 Prospect Ave 75214, 6pm-9pm | |
Ruthie’s | Private Lunch at The Galleria | TBD |
Crazy Sisters | Avoca Coffee, 1311 West Magnolia Ave., Ft Worth 11AM | Doubletake, 701 Harwood, Bedford, 6:30 – 8:30 PM |
Gennarinos | ||
SoCal | 1000 E. John Carpenter, Irving 75039 11:30-1:30 | Mad Duck Cyclery,712 E.Norteast Hwy,Grpvine 5-8 |
TBS1 | Walgreens Addision | Sigels Fitzhugh & Cole |
TBS 2 | Arts District | Best Buy @ Parklane |
Cup Cakin | 2121 Flora 1130am – 2pm | off |
Thursday | ||
Gandolfo’s | 2121 Flora Street | Best Buy 5301 Belt Line |
Green House | 2121 Flora St. – 11:30 – 1:30 | |
Nammi | Walgreen’s, 5201 Beltline Road, Dallas, TX 11am-1:30pm | Sigel’s/Fitzhugh 5:30pm-9pm |
ssahmBBQ | Dallas Arts District~ 2121 Flora, Dallas 11am – 1:30pm | Walgreens~ 10001 N MacArthur Blvd, Irving 5pm – 8:30pm |
Jack’s | tbd | off |
Cane Rosso | Times Ten / 1100 Foch St 76107, 6pm-9pm | |
Ruthie’s | TBD | Private Christmas Event |
Crazy Sisters | TBD | OFF |
Trailercakes | Private Event | |
SoCal | 5913 Denton Hwy, Watuaga 76148 11-12 | Heritage Community Party-Toys for Tot’s 4-8 |
TBS1 | Walgreens- Highland Park | Walgreens Mockingbird Ln |
TBS 2 | Private Event | |
Cup Cakin | 2121 Flora 1130am – 2pm | Jazzy Jems 2218 South Bowen Rd, Arlington 630pm – 930pm |
Friday | ||
Gandolfo’s | Crouch’s Sales | 2121 Flora St. Tree Lighting Ceremony |
Green House | The Shops at Park Lane – 11:30 – 1:30 | 2121 Flora St. |
Nammi | 2121 Flora Street 11am-1:30pm | Ft. Worth Food Truck Park 2509 Weisenberger St., Ft. Worth 6pm-10pm |
ssahmBBQ | Shops @ Park Lane~ 8070 Park Ln 11am – 1:30pm | Dallas Arts District~ 2121 Flora, Dallas 5pm – 9:00pm |
Jack’s | Shops at Park Lane | off |
Cane Rosso | Private | |
Ruthie’s | Shops at Park Lane | Public -Christmas Event at Newman Village -4131 Fallbrook Drive-Dallas, Tx 75033-located at Eldorado and Legacy road in Frisco- 6:00-9:00pm |
Crazy Sisters | Avoca Coffee, 1311 West Magnolia Ave., Ft Worth 11AM | PRIVATE PARTY for Dinner; and Afterhours at Lola’s Saloon |
Trailercakes | The Shops at LanePark 11A-2P 8070 Park Lane | Private Event |
SoCal | Private Event | Bear Creek Spirits 7101 Colleyville Blvd 5-8 |
TBS1 | Arts District 11 to 2 | Private Event |
TBS 2 | Walgreens Addison | Sigels Fitzhugh & Cole |
Cup Cakin | 1405 Turtle Creek Blvd. Dallas 1100am – 2pm | Winspear Opera House 5pm – 9pm |
BratHaus | 11pm-2:30am – 1804 Mcmillan Ave, Dallas, TX 75206 (Corner of Henderson and Mcmillan, between Barcadia, Beauty Bar and The Slip Inn | |
Good Karma Kitchen | Ft. Worth Food Park, 6-10 | |
Saturday | ||
Gandolfo’s | Best Buy 5301 Belt Line | Best Buy 5301 Belt Line |
Nammi | Ft. Worth Food Truck Park 2509 Weisenberger St., Ft. Worth 11pm-10pm | Ft. Worth Food Truck Park 2509 Weisenberger St., Ft. Worth 11pm-10pm |
ssahmBBQ | Fort Worth Food Park~2509 Weisenberger St 11am – 6pm | Private Event |
Jack’s | tbd | Private Party |
Cane Rosso | Private | |
Ruthie’s | Public- Dallas Flea South Side on Lamar 1409 S. Lamar St. Dallas, TX 75215 – 9:30am-3:00pm | Private Christmas Event |
Crazy Sisters | Vitamin Shoppe, 1495 West Pipeline Road, Hurst 11am | PRIVATE PARTY for Dinner; and Afterhours at Lola’s Saloon |
Trailercakes | TBD: Private Event | |
SoCal | Private Event | Off |
TBS1 | Fort Worth Food Truck | Blockbuster corner of Lovers Ln & Greenville |
TBS 2 | Sigels Fitzhugh | Fort Worth Truck Park |
Cup Cakin | TBA | TBA |
BratHaus | 11pm-2:30am – 1804 Mcmillan Ave, Dallas, TX 75206 (Corner of Henderson and Mcmillan, between Barcadia, Beauty Bar and The Slip Inn | |
Good Karma Kitchen | Ft. Worth Food Park, 11-10 | Ft. Worth Food Park, 11-10 |
Sunday | ||
Good Karma Kitchen | Ft. Worth Food Park, 11-10 | Ft. Worth Food Park, 11-10 |
Truck | ||
enticed | www.facebook.com/enticedshavedice | @getenticed |
Crazy Sisters | www.facebook.com/crazysistersdfw | @CrazySistersDFW |
Ruthie’s | www.facebook.com/ruthiesrollingcafe | @ruthiesrolling |
Cane Rosso | www.facebook.com/ilcanerosso | @canerosso |
Gandolfo’s | www.facebook.com/gandolfosdallas | @gandolfos |
Nammi | www.facebook.com/nammitruck | @nammitruck |
Green House | www.facebook.com/greenhousetruck | @greenhousetruck |
SsahmBBQ | www.facebook.com/pages/SSahm-BBQ/199298540108401 | @ssahmbbq |
Jack’s | http://www.facebook.com/#!/pages/Jacks-ChowHound/144145832304228 | @jackschowhound |
City Street | http://www.facebook.com/#!/CityStreetGrille | @citystreetgrill |
Trailercakes | www.facebook.com/trailercakes | @trailercakes |
Gennarinos | http://www.facebook.com/#!/Gennarinos | @GennarinosUSA |
TBS1 | http://www.facebook.com/#!/thebutchersson | @thebutchersson |
SoCal | www.facebook.com/socaltacos | @socaltacos |
Cup Cakin | www.facebook.com/cupcakinmachine | @cupcakinmachine |
BratHaus | www.facebook.com/thebrathaus | @thebrathaus |