The Food Stalkers: Sprinkles Cupcakes Sends Samples to D Magazine. Lots of Employees Eat Them.

D Magazine workers think Sprinkles are the breast.
D Magazine workers think Sprinkles are the breast.

Sprinkles Cupcakes sends dozens of cupcakes to this office all of the time. When the box arrives, our lovely and somewhat talent receptionist sends out a company- wide notice: “Yuckcakes in the kitchen!!! (Like BA:  always three, never four !!!’s.)

The arrival is preceded by an e-mail from Beth Hudson St. Lawrence at The Y Group. She includes a cheery note:  “Tuesday treats will arrive for you courtesy of  Sprinkles Cupcakes. Enjoy!”

I never enjoy them because every time—no exaggerations—I eat even half of one, I get stomach cramps. Several times I have asked Beth to stop the deliveries but she doesn’t listen.

Today we received the Summer Cherry cupcakes. Instead of the usual groans coming out of the kitchen, I heard oohs and aahs. “They’re different,” harked one voice I didn’t recognize (probably an intern). “Oh, I love this strawberry,” cooed another. So I marched in and made people taste them and then I polled the office for comments. Jump for a very scientific study of Sprinkles Cupcakes and the effects they have on the workers of D Magazine.

First off they are cherry cupcakes, not strawberry as noted by the young lady above. BTW, there is nobody in the office who knows who she is. (Beth?)

Nine workers from various departments ate cupcakes. Here is how they scored:

Love:  3
Like:  4
Dislike: 2

Here are comments:
“J. Rae’s in Fort Worth makes better ones.’

“There are so many cupcakes I like better than Sprinkles. They don’t excite me or repulse me.”

“I’m really tired of Spinkles, but I really like these [cherry].”

“I don’t love, like, or dislike them. I like-ish them.”

“Why do they always but that yucky tasting nipple on top?”

“When I see the e-mail that says they are in the kitchen I don’t jump out of my chair.”

“They are not my favorite but I eat them every time because they are free.”

“They give me a stomach ache.”


  • Margaret

    Does she really send out an email that calls them “yuckcakes”?

    That is mean and makes me 🙁

    My lovely office would never say that about free cupcakes… Sprinkles, hint hint, or the lovely Cupcakery going in at Uptown, close to my really nice office… IJS.

  • Brad

    I’m not sure why we’re bashing Sprinkles here. I’m not a huge cupcake guy, but their cupcakes aren’t “yuckcakes.” I’ve had better, I’ve had way worse – it’s a matter of opinion. That being said, if you don’t have anything nice to say, eat your free cupcakes and don’t say anything at all.

  • We aren’t mean, we are just a free-spirited and highly sugared group of people.

  • PotNet

    Sprinkles needs to get a new PR firm.

    When the #1 food critic in Dallas says “Stop sending us cupcakes” several times and The Y Group keeps sending more and more, they might as well enclose a note saying, “We received your request to stop sending cupcakes. Screw you. Please say nice things about our cupcakes in your magazine and blog.”

  • Pot Net, July wedding?
    Seriously, the Y Group is doing their job–they are keeping us informed on all the different and new flavors of cupcakes. They have never asked for a mention. You be nice. Okay, so say the first part of your post again………

  • in vain

    Send free food….get mentioned on blog. Thanks Tristan!!!

  • Darren

    That picture reminds me of boobies.

  • Mike

    Sprinkles is so overated, if there were not from Beverly Hills nobody would care. I’m amazed every time I drive past and see the lemmings in line for them.

  • DGirl

    I tried Society Bakery ‘cakes yesterday and I gotta tell you, I didn’t love them. The icing tastes as though they used Mexican vanilla which I don’t love. I actually really do like Sprinkles. Homemade are better but since I’m five pounds heavy right now, no cupcakes are best.

  • Receptionist

    I just want to clarify that I did NOT send a company-wide notice calling them “yuckcakes.”

  • Jennifer

    I would also like to say I’ve never heard our sweet receptionist announce that “yuckcakes” have arrived. Perhaps we can attribute that to a little creative license?

  • Margaret

    Good. I didn’t think someone would really call the cupcakes names 🙂

  • Stephanie

    The Y Group does a great job of keeping me informed of the latest news on their fashion & beauty clients and are always on top of any requests that I submit (images, product pulls, etc)…and I don’t get “freebies” from them. That being said, the banana chocolate chip cupcakes at Society Bakery are one of my faves.

  • sam

    I love cupcakes. Every time I travel, I try to go to a place that has cupcakes. I search them out. I couldn’t believe I waited over a year after Sprinkles opened to go there. While waiting in line for my UT cupcakes (TX/OU weekend), the girl in front of me told me how much she disliked them and she was just there for her sister. I was not swayed by her negativity. I waited all day to try them with my husband. All I can say is I took 2 bites and barely swallowed the 2nd bite. I actually THREW OUT a cupcake. I couldn’t believe how terrible they were. Overrated and overpriced! That’s my Sprinkles experience.

  • I just think Nancy was having a bad day.

    First she hates Honeydew and then Sprinkles. Sounds like she woke up on the wrong side of the bed.

  • I was having a great day. Like I said, I didn’t say I hated Sprinkles, I said they made my stomach ache.

  • Hello! Just to clarify. I’m not the “Beth”

    I do represent a bakery, Sublime Bakery in Fort Worth, but I have never done any PR work for Sprinkles.

    PS- Sublime’s cupcakes rock!

    Everyone have a great weekend!