Hey Food Nerds: The Southwest Foodservice Expo is Coming to Dallas

Maybe Charlie from Whirley-Drinkworks will be in Dallas. He knows all about “fueling profits.”
Maybe Charlie from Whirley-Drinkworks will be in Dallas. He knows all about “fueling profits.”

I got into a bit of hot water last week for blogging from the National Restaurant Show in Chicago. The event wasn’t “Dallas” enough for some folks. Well, a lot of the vendors I met in Chicago, including this fabulous young yodeler, will be in Dallas for the Southwest Foodservice Expo. The dates are June 28-30 and the foodie events look like fun.

I don’t know if the people from Korea will be here, but if they are, you will enjoy the Korean quesadillas. Wait, you can’t go–the show is “open to the trade only.” You are a just a lowly consumer. I don’t think that is right. What if we do this: have a little contest and pick one Disher a day to accompany me to the show! Together we can catch a seminar, the Burger Brawl, or just look at geeky equipment. I’ve asked the Texas Restaurant Association for permission. And I’m just making it really hard on them to say no. Jump for the endless possibilities for foodie fun. Hurry up June 28th.

Southwest Foodservice Expo Showcases Industry Leaders and Celebrity Chefs

Austin, Texas – The Southwest Foodservice Expo, produced by the Texas Restaurant Association, is June 28-30 at the Dallas Convention Center in Dallas, Texas. In this challenging economy, restaurant owners and operators are looking for creative ways to operate more effectively and efficiently. The Southwest Foodservice Educational Idea Centers and Culinary Showcases feature industry leaders and are a great way to gain inspiration for your own business.

The Raising Cane’s Story:  How One Man’s Dream has become one of the Fastest-Growing Restaurant Companies in the Country

Be inspired by Todd Graves, founder, chairman and CEO of Raising Cane’s, one of the fastest-growing quick service restaurants in the industry. Learn how he overcame many obstacles on his way to success and what his plans are to continue his company’s rapid growth.

It IS Greener on the Other Side: Making the Case for Businesses that are still on the Fence
Michael Oshman, executive director of the Green Restaurant Association will present timely information on saving money by going green. It’s not as complicated or expensive as you might think, and your customers and the environment will thank you for it!

Fast Casual: Changing the Way Consumers Eat
In today’s economic environment, understanding the business case for a fast casual restaurant is critically important. In this session, you will hear from experts and operators that thrive in the fast casual restaurant segment and understand what it takes to make it in today’s restaurant business. Presented by the Fast Casual Alliance.

Burger Brawl
Texans are passionate about their burgers. But burgers are moving beyond the traditional to the, dare we say it, fancy! Creative chefs are bringing their skills and ideas to the humble burger and the results are fantastic. Check out two of Texas’ up and coming chefs as they compete in the Southwest Foodservice Expo’s first ever Burger Brawl!

Chef Josh Watkins, AT&T Conference Center, University of Texas at Austin
Chef Dan Landsberg, Tillman’s Roadhouse, Dallas

Celebrity Chef Smack Down!
After braving the competition on national TV, two outstanding chefs will go head to head in a culinary brawl where the winner will have bragging rights as the Best Chef of the Southwest – the Southwest Foodservice Expo that is!

Chef Rory Schepisi, former contestant on The Next Food Network
Chef Tre Wilcox, former contestant on Bravo’s Top Chef.

For a complete schedule of Educational Idea Centers and Culinary Events, visit www.swfoodexpo.com.

The Southwest Foodservice Expo is open to the trade only.  No one under the age of 16 is admitted.  Rolling carts, wheeled bags and luggage carts will not be allowed in the exhibit hall during show hours. For more information or to register, visit www.swfoodexpo.com.
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The Texas Restaurant Association was formed in 1937 to serve as the advocate in Texas and the indispensable resource for the foodservice industry. Today, as a leading business association, TRA represents the state’s $35 billion restaurant industry, which is comprised of 45,000 plus locations and a workforce of over one million employees. Along with the Texas Restaurant Association Education Foundation, the Association represents, educates and promotes the growing industry.  www.restaurantville.com

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