In the corporate restaurant business, restaurants with hundreds of locations are considered especially heinous. An elite crowd, known as brand creators, attempt to serve healthier cuisine. These are their stories:
DFW Airport is about to get a slew of new restaurants for consumers “trending toward healthier eating habits.”
1) Cereality. A cereal bar and café with Cereologists™ who assist customers as they create their own cereal. Now you can do what your mom never allowed: mix Cap’n Crunch with Frosted Flakes and cover them with malted milk balls and banana flavored milk. (Those gals in the picture must have pop rocks in their cereal!)
2) UFood Grill. Considered by someone, as “the next generation of fast food, combining flavorful, high quality and nutritious food with an appealing atmosphere, accessible pricing, and quick, convenient service.” Think: Fired-up Burgers™, artisan sandwiches, UBowls™, grilled entrees, and specialty salads. Got to be great—UFood was recently named “2009 Best New Concession” in the Food & Beverage category by Airport Revenue News. George Foreman sends all of his friends there.
3) Blimpie. You know it, now fly with a hot or cold sub, to Panini, or fresh salad.
4) Urban Taco. Yes, that Urban Taco. Markus Pineyro and Chef Fernando Huerta will open their first airport location. (Folks, do me a favor. Eat these tacos before you board the plane.)
Locations? Cereality™ Cereal Bar & Café and Blimpie® will be in Terminal C, Gate C6. UFood Grill℠ in Terminal B, Gate B8, and Urban Taco in Terminal C, Gate C22. They are all scheduled to open the week of March 9th. Flight attendants, please prepare your doors and cross check.