Re: New York Jewish Deli to the Rescue

Hey, Jewish deli fans, Roasters and Toasters is officially on the way to Dallas. I just spoke with Dan Kaplan, president of R&T, and I am extremely encouraged by what he plans to do in the former Ed’s Deli location. “We are renovating the space and plan to be open by mid-March,” he said. “We will be open for breakfast and lunch and also be a full-service caterer.”

Smoked fish and rye bread will be flown in from New York. Knishes and bagels will be made on site; turkey and meats roasted daily. Pastrami and corned beef will be sodium phosphate-free. “We will offer some non-Jewish items like pastas,” said Kaplan. Roasters and Toasters will be run by Kaplan’s brother, Tevy Kaplan, who currently works for the family’s oil and gas company in Dallas.

Both Kaplan’s grew up in the restaurant business in New York. Their parents owned numerous delis in the New York area: Daphil in Roslyn, Long Island, Irving’s in Brighton Beach, The Round-Up in Monticello, and NY Deli in Manhattan.

Roasters and Toaster’s has six locations in Miami, but Dallas will be their “first hurrah.”

During the conversation, I mentioned to Kaplan that the SideDish nation had recently discussed the demise of the Jewish deli in Dallas. I asked him if he thought there was a generational element to their disappearance. “Sure, in the Jewish family, all the parents [who own restaurants] want their kids to become doctors and lawyers,” said Kaplan. “I have bought six [mom and pop] delis here in Miami who weren’t succeeding and gave these people a place to continue their business [after the kids left].”

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