I’m sure Freckle Face, and TG will agree with me when I say this: if you are a person paid to publicly relate information about a restaurant or business and you get customers of said restaurant or business to send e-mails or leave voice mail messages professing your love for said establishments, let me tell you this–it doesn’t work. Customers are poor actors. Here is the transcript of a voice mail I received recently:
Good Morning, Nancy. I have just discovered a very interesting restaurant on $(&$#($& Road that serves very good &*$%%# food. They do lots of interesting things at &%#% including wine pairings and very creative cuisine. I love your magazine and i was reading it and I thought I would call you to tell you about this place because I think it is a good story for your magazine. People will love it. The bartender does some amazing cocktails and the chef is out of this world.
Lest you think I have a hot-triggered temper, let me assure you that some days I do. But here’s the rub: The restaurant he is calling to inform me about is listed–with a glowing review, covering all of the above points–in D Magazine. And it has been in the magazine for the last six months. I love information on new, old, closed, or interesting facts on restaurants. That is why we started this blog. But when people get paid to represent a restaurant and they do it poorly, it makes me sad for the restaurant. BTW, I have e-mailed the restaurant above to let them know.
