Brokerage pro Sara Terry, who specializes in the urban Dallas market, is leaving her role as executive vice president and director of agency leasing with Colliers DFW to join Pacific Elm Properties executive team as its new chief marketing officer.
“The company’s rapid growth in recent years has been impressive, and I have the unique opportunity to witness how they work as a company as they have expanded,” Terry said in a statement. “They have a great culture, and I’m looking forward to being part of it.”
The move comes at a time when Pacific Elm Properties, part of Woods Capital, is expanding its presence in Dallas. In April, the company acquired Saint Paul Place, a 22-story tower at 750 N. St. Paul Street in the Dallas Arts District, for a reported $66.7 million.
The addition brings Pacific Elm Properties’ total portfolio to 6.5 million square feet of space, including iconic Comerica Bank Tower, Bryan Tower, and Santander Tower in downtown Dallas, plus nine acres of developable land in Uptown and downtown. (Pacific Elm Properties’ founder Jonas Woods was profiled by D CEO in April 2023.)
“As we continue to grow our Dallas portfolio, we recognized the opportunity to strengthen our in-house capabilities and leadership,” Woods said. “Sara was the natural choice for us. Having collaborated with her for more than two years in a leasing capacity, we have witnessed her exceptional talent and experience, which greatly complement our team. In her role as chief marketing officer, Sara will oversee all aspects of brand development, marketing, advertising, and leasing activities for the firm.”
Prior to joining Pacific Elm Properties, Terry helped expand Colliers’ agency leasing footprint by more than 8 million square feet in just three years with the firm. A Georgia State University alumna, she moved to Dallas from Atlanta in 2014 to join Stream Realty Partners, where she brokered more than 1 million square feet in office leases.
D CEO named Terry to its 2022 edition of the Dallas 500 publication of the most influential business leaders in Dallas-Fort Worth. In it, Terry shares that she is a native of Jacksonville, Florida, and actively involved in the Commercial Real Estate Women (CREW) Dallas and CREW Network organizations for the past 18 years.
“I’m very lucky that my passion is directly in line with my career field,” Terry wrote in her Dallas 500 questionnaire. “I truly love helping my clients realize the full potential of their office buildings through renovations, marketing, and storytelling. I get so much energy from my day-to-day work.”