The hotel's pool includes a bar and private cabanas.


Sam Moon Group Opens Second Luxury Hotel

The $100 million project is part of Sam Moon Group’s partnership with the City of Frisco to update Stonebriar Centre.

Once devoted to fashion retail, Sam Moon Group has opened the doors to its second major hotel development in North Texas.

The 18-story, more than $100 million, Hyatt Regency at Frisco’s Stonebriar Centre is the result of a partnership between the Sam Moon Group and the City of Frisco aimed at updating the shopping center. Frisco provided $16.5 million in incentives to the property. As part of the deal, the city will acquire the hotel’s conference center for more than $10 million.

“It’s hard to imagine that this bustling city was once a dusty cattle drive trail that was later transformed by the railroad through the North Texas plains,” said developer Daniel Moon in a release. “Now, it’s a tourist destination renowned for shopping, stadiums, conventions, and entertainment. Our hotel will celebrate the spirit of this vibrant community.”

Sam Moon Group built the 304-room, 15-story Renaissance Hotel in Plano in 2017 and has filed a permit to build an $85 million JW Marriott in downtown Dallas.

Alabama-based construction firm Brasfield & Gorrie and local design firm HKS Inc. brought the Frisco hotel to life, showcasing a modern glass exterior. Local interior design firm Looney & Associates tackled the hotel’s indoor elements.

“​The interior design acknowledges Frisco’s North Texas heritage while looking ahead to its bright future,” Principal of Looney & Associates Jim Looney said in a release. “Open, fresh, and inviting characterize our design approach.”

The 303-room hotel will include a 27,500 square-foot conference center, two ballrooms, breakout spaces with floor-to-ceiling windows, a to-go market, a poolside bar, and private cabanas, a 3,000 square-foot satellite Frisco Public Library, and 303 rooms.

Dramatic focal elements, subtle colors and textures, and natural materials are featured throughout the hotel.


Sign up now to get breaking commercial real estate news and industry reports from the D CEO editors, plus on-the-ground insights from nearly 100 contributing editors across all sectors.