Westdale Real Estate Investment and Management broke ground on a 23-story tower in Deep Ellum that will soon serve as a general hub and Dallas headquarters for Uber Technologies, bringing with it 3,000 jobs and more than $75 million in capital investment.
The new building, better known as The Epic II, is the second office tower in Westdale’s eight-acre mixed-use project known as The Epic–offering 55,000 square-feet of restaurant and retail space, 251,000 square feet of office, the 164-room Pittman Hotel and The Hamilton luxury apartments.
“Uber fell in love with the urban aspect of The Epic,” says Westdale CEO Joe Beard. “One thing Deep Ellum has lacked is employees, as one cannot have the live, work, play environment without the work. With this mixed-use development and Uber’s arrival, Deep Ellum will become more of a 24-hour neighborhood instead of a weekend and nightlife destination. It will not only attract those recreational visitors but also high-tech employers as well as today’s modern workforce.”
Uber had evaluated other sites in Dallas and Arizona for its shared new service center before settling on the Perkins+Will-designed Epic, which serves as the gateway to the eclectic, Deep Ellum district.
Westdale has been active in the revival of Deep Ellum since the early 90s.
Governor Greg Abbott, Mayor Eric Johnson, and Uber CEO Dara Khosrowshahi all attended the Nov. 1 groundbreaking.
Khosrowshahi says he personally wanted to attend the celebration to show the appreciation that Uber has as a company to the city.
Khosrowshahi notes that Dallas was one of the first Uber-friendly cities in the state. The ride-sharing firm first arrived in the city as early as 2012, “quickly becoming a hotbed of Uber activity.”
The tower is expected to open in the fourth quarter of 2022.
In the meantime, Uber plans to hire or relocate around 400 employees to Dallas by the end of this year, mostly in finance, human resources, and sales. The company is temporarily moving into a coworking space—followed by the two-stage, two-year move into The Epic.
Mayor Johnson says the competitive attraction that helped Dallas attract Uber to the site is tied to job creation. He notes there are 244,000 tech workers in the city.
“It will create tens of millions of dollars of investment in our city,” he says. “I appreciate the work of Governor Abbott and of all of those who helped make sure that Dallas continues to complete for the businesses that will drive the future of our city and our state. Let’s build together on this relationship, and let’s turn this dirt here today with an eye toward the future and all its wonderful possibilities.”
Gov. Abbott says through the investments made by companies like Uber; Texas continues to flourish as a hub of innovation, technological advancement, and economic prosperity.
“I am proud to welcome Uber to Dallas, and I am grateful for the vital role they are playing in the Texas success story. Together, we will continue to keep our economy the strongest in the nation and ensure a prosperous future for the city of Dallas and the entire state of Texas,” he says.
At the groundbreaking, Uber also announced it was launching the Community Impact initiative across 12 metropolitan areas, including Dallas. The new initiative will provide essentially free trips and financial support to local nonprofits.
In Dallas, Khosrowshahi says Uber chose five nonprofits that had a positive impact on the community: the Human Rights Initiative of North Texas, the Jubilee Park & Community Center, Empowering the Masses, Paul Quinn College, and The Family Place.
What’s next? Self-driving cars and flying cars, Khosrowshahi says.