The gang's all here: Stephen Jones, far right, joins Robert Shaw, Roger Staubach, Jerry Jones Sr., and Charlotte Jones Anderson to celebrate the kickoff of leasing at The Star's new residential project earlier this year.

Commercial Real Estate

Residential Leasing of New Luxury High-rise Launches at The Star

The $62.5 million residential tower has been branded Twelve Cowboys Way, in honor of partner Roger Staubach.

Leasing has opened up for a new 17-story luxury residential tower at The Star in Frisco. The project is a joint venture between multifamily developer (and former Dallas Cowboys center) Robert Shaw, his old teammate and commercial real estate icon Roger Staubach, and Cowboys owner Jerry Jones and his family.

Named Twelve Cowboys Way (a nod to Staubach’s old jersey number), the 415,000-square-foot tower is scheduled to open in 2020, and all of its 160 units are up for lease now. Rent starts at $2,700 per month.

“We want the people living there to be involved in the very fabric of what the Cowboys  have been and what they’re going to be in the days ahead beginning with the opening of Twelve,” said Jerry Jones Sr. in a statement.

Twelve Cowboys Way’s covered pool

Amenities will include a covered pool, quartz countertops, membership in the Cowboys Clubs and Cowboys Fit, floor-to-ceiling windows, and designated days to watch the Dallas Cowboys practice.

“Twelve will have some of the most impressive architecture this city has seen,” said Charlotte Jones Anderson. “Everything from the grand porte-cochère as you enter to the beautiful, covered pool on the sixth floor have been designed with the intention to ensure our residents are getting The Star lifestyle.”

Earlier this year, the Joneses launched their own coworking concept at The Star.


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