Varidesk is testing the commercial real estate waters in Dallas-Fort Worth. The leading maker of standing desks just bought the former Zales headquarters building in Las Colinas.
The company plans to turn the 424,000-square-foot, Class A office building into a model office concept featuring its trademark malleable office furnishings. It’s dubbing its new flagship the “Varispace,” and plans to open its doors this summer.
“At Varidesk, we help businesses reimagine the office and create adaptable, active workspaces,”said Jason McCann, co-founder and CEO of Varidesk, in a statement.. “We see many possibilities for Varispace Las Colinas, as we explore how it could be repositioned.”
McCann said the space will provide an option for startups and fast-growing companies looking for a modern, flexible, amenity-rich office environment.
The building is of the 1980s cohort, sits on 15.22 acres, and has a four-level parking garage.
Corgan will handle the redesign of the building, and Cushman & Wakefield executive managing directors Johnny Johnson and Chris Taylor will assist Varidesk with the redevelopment process and lease-up.
Varidesk’s experiment is a timely one. As the office market and today’s workforce move toward ever more flexible and agile workspaces, Varidesk has a lot of room in Las Colinas to create proof of concept and critical mass, with the potential to capitalize on the steady stream of corporate relocations in the submarket and beyond.