Commercial Real Estate

Inside StreetLights and Westdale’s Case Building in Deep Ellum

You'll want to see this fitness center, and these package lockers, and this residents-only bar.

The tallest building in Deep Ellum is now accepting residents. The 17-story apartment complex by StreetLights Residential and Westdale has opened its 337-unit The Case Building at 3131 Main St.

Upon walking into the building’s lobby, potential residents will see a residents-only bar, pool table, conference/dining room, and catering kitchen. Other amenities include a two-story fitness center, pool, dog washing station, package locker concierge, and co-working-style work space.

StreetLights affiliates SLR Creative and SLR Construction designed and built the project developed by Westdale. WDG Architecture is the building’s architect.

The new building sits on a 1.21-acre site, adjacent to a second 1-acre site. A second phase could include a second multifamily tower, but those plans have not been finalized. Units range from 512-square-foot studios to 1,472-square-foot two-bedroom units.

Designers pushed the 462-car garage to the interior of the building, allowing ground-floor apartments to better interact with the street.

“StreetLights really values the street. We want to engage with it and add activity all along [our building],” SLR Creative President Paige Close says.

The biggest challenge of the project was to create a building that embodied the Deep Ellum neighborhood. “There was trepidation about doing right by the neighborhood,” Close says. “We wanted a building that fit the spirit of the neighborhood. This [kind of] project does not happen without the vision of Westdale.”

As part of its mission to embrace the neighborhood, The Case Building includes all original artwork in common spaces, much of which was created by Deep Ellum artists. The building also utilizes materials—such as red brick and black steel—reminiscent of the neighborhood’s industrial history.

The U-shaped design of the building creates downtown skyline views for most units, and views of Baylor Medical Center and elsewhere. Each unit has a balcony. Some residents have already started moving in, and leasing has ramped up now that the building is complete.

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