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A Sneak Peek Inside Match Group’s New HQ

The new three-floor office includes a video game room, living room, and wine and beer on tap.
By Danielle Abril |
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A Sneak Peek Inside Match Group’s New HQ

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Match Group's lobby welcomes guests with its "Love" coffee table.
Match Group’s lobby welcomes guests with its “Love” coffee table.

If you could drop off your dry cleaning, have your car washed, and get a morning massage at your office, would you be more excited to go to work? That’s what Match Group is hoping its perks at its new Dallas headquarters will do—lift spirits.

The company moved into its new building, which used to house The Richards Group and is now home to companies including TopGolf, in September. It outgrew its previous headquarters in University Park, where it spent 10 years. The new office is spread across three floors at 8750 N. Central Expressway. The 73,000-square-foot office is 13,000 square feet larger than its former space and includes a massage room, video game room, living room, and lounge complete with a pool table, shuffleboard table, foosball, and cornhole.

“It helps with morale and productivity,” said Mandy Ginsberg, CEO of Match Group, adding that creating an office that promotes collaboration was important. “We know if people love working with their coworkers, they’ll stay loyal to the company.”

The open-office concept has 341 sitting and standing desks, all provided by Herman Miller, for the 300 employees that work there. The company left the additional desks open to accommodate future growth. Throughout the space, the office features six whiteboard walls with notable lyrics from love songs. But Match employees don’t restrict their brainstorming sessions to the walls. Notes written in dry erase markers can be seen across various windows in the office. To further encourage collaboration, the headquarters features various breakout spots, which include couches or high-top tables.

The Match office also features 30 large and small conference rooms, each equipped with videoconferencing capabilities, and 27 private offices. Each floor also has a snack and beverage station stocked with goodies for the employees. The main kitchen, which includes 64 booths and tables, also has a cereal bar and wine and craft beer on tap.

Some of the more unique perks at Match include car wash services, an in-house masseuse, dry-cleaning services, and weekly yoga classes. Match employees can pay for some services on site, or have some of them automatically deducted from their paycheck for convenience. In addition to its gaming room and various game tables, it’s currently installing a putting green.

While much of the space offers a brand-new feel, there are some things that never change. The company still flaunts its success stories across various parts of the office, including its Match Made wall, which includes photos of couples who found their mates on Match, as well as thank-you notes and baby and marriage announcements. The company also showcases notable stories in its three elevator lobbies and celebrates its growth on a chalkboard wall laden with staggering user numbers. For example: Match Group, which includes other dating sites like Tinder and PlentyOfFish, has helped create more than 10 million relationships, which has led to to 2 million babies. It has more than 3 million users logging in every day.

“It reminds us every day why we’re here,” Ginsberg said. “These numbers are people. If the site goes down, they can’t communicate. For us, all we care about is love and connections.”

Match turns 22 in April. The company, which now interacts with 49 million singles a month, began trading on the NASDAQ in November 2015. One month later, the senior leadership team reorganized and made Ginsberg, former CEO of The Princeton Review, CEO of Match Group.

As CEO, Ginsberg is charged with overseeing the company’s North American expansion. The company, which historically has gobbled up many of its competitors like OKCupid and PlentyOfFish, is always looking for its next buy. But it won’t move on anything until it finds its perfect mate.

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