Mexican theater chain Cinépolis has relocated its U.S. headquarters from Los Angeles to Addison as it prepares continues its expansion across the country.
“Our company is just blowing up,” said April Mendoza, vice president of marketing and sales for Cinépolis USA. “It’s becoming this amazing growth story.”
The company, the U.S. arm of world’s fourth largest movie theater circuit, moved into a 5,040 square-foot office at The Addison, located at 14951 N. Dallas Parkway, on June 14. Its team currently comprises about 30 people, which CEO Adrian Mijares Elizondo at the top. That number is expected to double within the next two years, Mendoza said.
Cinépolis has 11 theaters spread across California and Florida, with contracts that will bring five new theaters to Texas, Ohio, Virginia, and Connecticut by 2019. In North Texas, Cinépolis is opening a theater in Euless next year. It will be followed by a 700-seat, 8 screen theater in Victory Park, expected to be completed by 2018. Its also expecting to open five theaters a year for the next five years.
It was this fast-paced growth that led Mijares Elizondo to begin searching for a new headquarters earlier this year. And he was looking for two main things: convenience and a high quality of life.
North Texas fit the bill.
“We know we’re going to expand on the East Coast and in Midwest,” Mendoza said, adding that Dallas’ central location makes travel much easier. “We wanted to make sure we were efficient with our business days.”
Cinépolis did not receive any economic incentives for the move, rather chose Addison based on its amenities.
Cinépolis’ international headquarters is based in Morelia, Mexico. The company, founded in 1971, is led by CEO Alejandro Ramirez. Its theaters span across 13 countries, including Brazil, India, Spain, the United States and those in Central America. It has a heavy presence in Mexico and India.
Cinépolis has three versions of its theater. The VIP luxury theater offers guest a dine-in experience complete with leather reclining chairs, a full menu, full bar, and wait staff. The first luxury theater in Texas is expected to open in Victory Park. It also has a premium version of its theaters, one of which will open in Euless, at which customers pick up food and beverage to take to their seats. Its traditional theaters are more like mainstream cinemas. Most of its theaters have a full coffee bar.