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What Toyota ”Pioneers“ Think of North Texas

In a report for D Magazine, writer Matt Hawkins asked five “Toyota pioneers” who have moved from Kentucky what preconceived notions they held about North Texas—and what they actually found when they got here.
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A rendering of Toyota's headquarters in Plano
A rendering of Toyota’s headquarters in Plano

They call them “Toyota pioneers.” They are the automaker’s first employees to move to North Texas as Toyota relocates its North American headquarters from Torrance, California, to Plano.

About 400 of them now work in a temporary office. Another 200 or so will land on our fair shores before year’s end. They are all working and waiting for Toyota’s new campus to open next year. In the meantime, they are sending reports back to their colleagues at other Toyota facilities, telling them tales about what this strange new land in North Texas looks like.

In addition to California, many will move here from Erlanger, Kentucky, where Toyota has a manufacturing facility. In a report for D Magazine, writer Matt Hawkins asked five who have moved from Erlanger what preconceived notions they held about North Texas—and what they actually found when they got here. Click here to read more.

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