Koll Development Co. became KDC. CB Richard Ellis became CBRE. And now Jones Lang LaSalle is rebranding as JLL. The company released its new moniker and logo this morning, saying the “modernized name suits global language and digital applications.”
“JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world,” said Charles Doyle, chief marketing and communications officer at JLL.
The firm’s new name and logo will be rolled out globally over the next two years. It’s legal name, Jones Lang LaSalle Inc., and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.