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The 2022 Byron Nelson Set a Fundraising Record

Plus, the Cowboys and Mavs enter into new partnerships; DRC wins an award; and more.

2022 AT&T Byron Nelson Tournament Raises Record Proceeds for Momentous Institute

Salesmanship Club of Dallas’ 54-year-old AT&T Byron Nelson PGA tournament raised $7.6 million this year for the Momentous Institute—a new fundraising record.

The tournament sold out for the first time since 2008 and launched a new fundraising campaign for Mental Health Awareness month in May, Birdies for Mental Health, which raised $200,000 from patrons and PGA Tour players who contributed more than $20,000.

“We couldn’t be more pleased with the success of our second tournament in McKinney,” said 2022 AT&T Byron Nelson Tournament Chair Clay Duvall. “To see our hard work and the community’s support result in a record amount raised for Momentous Institute is incredibly gratifying. As students head back to school, mental health is on the forefront more than ever, and Momentous Institute continues to lead the way with education and mental health programs that change the odds for children.”

An economic impact study stated that the tournament has had a $55.4 million economic impact in North Texas. The study showed that the tournament’s direct economic impact in McKinney alone was $28.8 million, $17.9 million of that in direct spending, and has supported more than 270 jobs in the city.

As the most financially successful charity event on the PGA Tour, the AT&T Byron Nelson tournament has also raised a total of $180 million total for the Momentous Institute over the years.

“The impact of the AT&T Byron Nelson—in community and economic impact—shows that this tournament is much more than a game,” said Jon Drago, the tournament director. “We look forward to carrying this momentum into the 2023 tournament.”

K.H. Lee took the win at the tournament for a second consecutive year, earning his second PGA Tour win. The TPC Craig Ranch in McKinney, Texas will host the 2023 AT&T Byron Nelson from May 8-14, and planning is already underway.

Dallas Regional Chamber Wins National Chamber of the Year Award

Recently, the Dallas Regional Chamber accepted an award as the National Chamber of the Year given by the Association of Chamber of Commerce Executives.

“We’re thrilled to be named the top chamber in the country, but we don’t do this important work to win awards. We do it to help make the Dallas Region the best place in America for all people to live, work, and do business,” said Dale Petroskey, president and CEO of the Dallas Regional Chamber. “This is a tribute to our entire organization and the people we serve. Our Board provides expert guidance and support; our 700-plus member companies invest in us to represent their interests; and the DRC team of 55 dedicated professionals work hard every day, year in and year out—with our community partners—to build a stronger region for all.”

The annual award recognizes one in a pool of 1,600 chambers of commerce and economic development organizations globally. The application process considers multiple factors including annual revenue, membership, and area population, and each application is reviewed by peer chamber executives who conduct interviews of finalists and choose winners.

This year, the Dallas Regional Chamber’s initiatives to get more Dallas residents vaccinated against Covid-19, especially across communities of color, was highlighted by the ACCE as an example of the community leadership—a factor in determining the award recipient. The Dallas Regional Chamber’s “Take Care of Business” campaign was among initiatives that led to more than 660,000 vaccinations across the region in 2021.

“Chambers of commerce have never been more essential to regional prosperity,” said Sheree Anne Kelly, ACCE president & CEO. “This achievement reflects how hard chambers work to ensure the vibrancy of their communities and organizational success.”

TelevisaUnivision and Dallas Cowboys Form Commercials and Media Partnership

TelevisaUnivision, a Spanish-language media and content company, has partnered with the Dallas Cowboys in a multi-year commercial and media partnership.

TelevisaUnivision will be the strategic commercial agent in Mexico for the Cowboys and be given media rights to broadcast Dallas Cowboys preseason games in Mexico.

“This new initiative between two sports giants builds upon seven decades of collaboration, dating back to the 1960s when the Vaqueros de Dallas first televised games in Mexico. Now, it allows us to speak directly to the ever-growing enormous Mexican Cowboys fan base we currently have,” Cowboys owner Jerry Jones said.

Senior Vice President of Sports Growth Enterprises at TelevisaUnivision Marco Liceaga adds that the Cowboys are the most popular NFL team in Mexico and this new partnership will help the team increase its presence in that market. It will also help lay down more local branding roots, expand asset development, and boost commercial sales.

As part of the agreement, TelevisaUnivision will also deliver weekly content prior to, and during, the NFL season with training camp reports, analysis, behind the scenes and more.

“With 55 years of tradition in the country, the Dallas Cowboys are more than just an NFL team, they are Mexico’s NFL team” said Liceaga.

G Texas is the New Concessions and Catering Provider for AT&T Performing Arts Center

The AT&T Performing Arts Center in Dallas has welcomed a new concessions and catering provider: North Texas-based G Texas Catering & Events. As a part of the partnership, G Texas Catering & Events will take on all concessionaire and bar management.

AT&T Performing Arts Center now becomes G Texas’ 19th venue partnership in the Dallas/Fort Worth area.

“Whether seeing a show at the Center, holding a private event here, or simply grabbing a latte at the Center Café, it should always be a special experience,” said Warren Tranquada, president and CEO of the AT&T Performing Arts Center.

Dallas Mavericks and ShiftKey Announce Multi-Year Partnership

ShiftKey, an Irving-based tech company, will partner with the Dallas Mavericks. The multi-year partnership secures branding rights for ShiftKey. The tech company also plans to sponsor multiple initiatives throughout the partnership, including the Mavs Vault at the State Fair, hospital visits, and events honoring single moms in Dallas.

“We both share a calling to do good in the community, directly impacting those in need, especially single mothers and frontline workers,” Mavs CEO Cynt Marshall added.

ShiftKey’s tech platform connects licensed, independent healthcare workers with facilities looking to fill shift vacancies. The company’s mission is to mitigate healthcare staffing shortages by offering a way to directly connect workers.

“Our company has seen tremendous growth over the past year, and part of what makes me proudest is the ability to give back. Seeing the Mavericks leadership and presence in the community inspired us to partner so that together we can make a meaningful difference,” said Tom Ellis, CEO of ShiftKey.


Carla McCanna

Carla McCanna