Technology

Executive Perspectives: Nina Vaca

Innovation will abound, as we change the way people work in the future, says Pinnacle Group’s chairman and CEO.

Nina Vaca launched her technology services firm nearly 25 years ago from the living room of her tiny apartment in Dallas. Today, Pinnacle Group is a global workforce solutions group that serves top companies in telecommunications, financial services, transportation, technology, and other industries.  

Have you found silver linings in these difficult times?  

In difficult times you see the true measure of people’s characters, and I have been proud to see so many companies, CEOs, and organizations stepping up to help others across every industry. It is during times like these that we have the opportunity to show that we may bend, but we will not break. Just like after the 2001 recession or the 2008 financial collapse, certain sectors will grow, and innovation will abound as we change the way many of us work in the future.   

How are you maintaining your company culture?  

I have always believed that in your hardest moments, you find the depths of your inner strength. My team has always felt like we were all building something together, and that commitment hasn’t slipped one bit. Our approach has been to focus on our people and their needs, while also ensuring that our customers are taken care of. When you have a culture built on relationships, as we do, it creates a team of people who are all looking out for each other and who are focused on bringing their best selves every day. Our mantra of “Being Crazy Good is at the core of who we are as a company, and it always will be.  

Do you have advice for other local business leaders?  

Now is the time to be transparent, to embrace new ways of working together, and to make critical foundational investments for the future. It’s true that no one knows what the future holds, but we do know that our people and our customers need us to be courageous leaders. Now is the time to adapt and transform your business so that when the economy reboundsyou are ready.    

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