Earlier this week, Live Nation and High Standardz announced a concert called The DDD Experience. The event, organized by way of a partnership between the global live entertainment booker and the Dallas-based record label and talent management company, brings four local musicians to a big stage for free.
Grammy winner Bobby Sessions, Coach Tev, Jayson Lyric, and Tray Haggerty will perform at The Echo Lounge & Music Hall on June 25. Young Legends, Sessions’ company, and High Standardz produced and curated the night. The concert is free to the public with the exception of balcony seats.
The decision to host a free concert was built into the event’s design.
“We just wanted to bring the city out. It’s a celebration of the accomplishment of the city and its artists,” said Jeremy “J Dot” Jones, the founder of High Standardz.
Jones and Vince Chapa founded the company in 2015. The duo was integral in brokering Sessions’ deal with Def Jam. In the years since, Sessions has participated in Def Jam’s Forward Initiative and won a Grammy for his contributions to “Savage (Remix),” Megan Thee Stallion’s collaboration with Beyonce.
Sessions and Jones joined together for The DDD Experience to “create an energy and bring people together for the advancement of the scene.” And, the scene is booming. Last month, Lyric signed to Asylum Records. Haggerty is signed to Def Jam. Coach Tev is not currently signed to a major record label, but Talk To Him Nicely, his latest album, reached No. 23 on iTunes’ streaming chart. And, in March, High Standardz entered into a joint venture deal with Def Jam.
“We wanted to bring four influential music acts and represent what support and lifting each other up looked like,” Jones said. The collaborative spirit extends beyond the artist lineup. Truth to Power, a music-based social advocacy creative group, is also involved in the concert. Last year, TTP released Soundtrack of Empowerment, a collaboration that featured songs by Leon Bridges, Black Pumas, Elliott Skinner, and a roster of local artists. Proceeds from the project were donated to nonprofits like For Oak Cliff, Young Leaders, Strong City, Music Forward, and Joppy Momma’s Farm.
Jones characterized the involvement as a “great partnership, seeing we have a similar mission to empower the local music scene.”
General admission and balcony tickets are available now. Click here to get yours now and celebrate the vibrancy of the city.
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