If you know anything about the Sweet Tooth Hotel, you know it isn’t really a hotel. Despite its name, it is actually an experiential art gallery where taking pictures and touching the art are highly encouraged.
When you first walk in, you are immediately surrounded by art that reflects its name, from the candy hearts lining the wall behind the check-in counter, to the giant neon ice cream cone glowing through the window. But when I visited on Saturday, there was something else peculiar about the installation: Everything had been yarn-bombed.
Sweet Tooth Hotel was giving a preview of its next installation, a collaboration with TONI&GUY USA and Craft Yarn Council called Intangible.
Each model sported a unique outfit and fiber headpiece to match the room they were featured in of the current installation, Discotech. TONI&GUY provided the artistic vision for hair, makeup and wardrobe for the night, creating vastly different looks, from outfits completely made out of rainbow yarn, to all black outfits with matching, feather-like headpieces.
TONI&GUY creatives pulled from yarn artists’ cartoon-like scene, taking inspiration from Japanese anime and designers such as Vivienne Westwood, Jivomir Domoutchiev, and Iris van Herpen, in order to create three different collections for the models.
Artists for Intangible include London Kaye, Niki Dionne, Alli Koch, Jackie Lawrence, Hannah Busekrus, Twinkie Chan, and Molly Sydnor, all of which have a background in fiber art. Each artist will be given a dedicated space within Sweet Tooth Hotel to showcase their work.
The upcoming exhibit will include a cereal bar with alcoholic and non-alcoholic drinks, and a space for fiber workshops.
Tickets to Sweet Tooth Hotel’s 2020 installment are available for pre-purchase now. General admission is $20, and VIP is $40. One dollar from every ticket sold will be donated directly to Warm Up America!, which provides warm items to people in need.