Still from Locale by Tramaine Townsend.

Visual Arts

Breda Watches Collaborates with Dallas Artist Tramaine Townsend

The local watch brand continues its partnership with Dallas artists.

Breda is the coolest Dallas watch company. (I’m not just saying that because they once hired me to model, though I’m pretty sure I’m ethically obliged to disclose that they did. It was a while ago, and, for the record, I also worked for Fossil. Yeah, my wrists were kind of a big deal back in the day.) As much as Breda is likable for its understatedly stylish watches, I’m into the brand because it continuously immerses itself into Dallas culture. It throws cool, locally sourced concerts in its studio called “Loft Stories.” It has a very aesthetically pleasing blog. It’s used its platform to highlight local creatives in interesting and meaningful ways–like this series of videos where Dallas artists talk about their most prized possession. 

Now, for its latest collection, aptly called Locale, the brand called upon artist and filmmaker Tramaine Townsend to make a short film that captures the exciting energy of Dallas’ current creative climate. It features a crop of talent including singer-songwriter-musician Sudie, visual artist Ruben Burgess, violinist Lydia Umlauf, and others shot at the Belmont Hotel. The Locale film also starts with a completely naked lady wandering the Belmont’s hills, so watch it at your own discretion. 

In typically cool Breda style, the company had a film release party at the Belmont last week to celebrate Townsend’s latest flick, where DJ Sober played some sounds and Kevin Middleton gave a surprise dance performance. Check it out below. 

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