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Movies

Alamo Drafthouse Announces Unlimited Ticket Passes

The Austin-based theater chain will offer unlimited season passes at all its locations.
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Alamo Drafthouse in the Cedars. Courtesy of Vendor

Movie buffs and fans of dine-in theaters, you’re in luck. The popular, Austin-based cinema chain Alamo Drafthouse announced that it’s rolling out a ticket subscription service called Alamo Season Pass at all of its locations by the end of the year. For $20, you can see unlimited movies at the theater – which is actually cheaper than buying two individual tickets.

Here’s how it works: sign up for the pass, use the Alamo Drafthouse Mobile App to reserve your seat, and then use the app to unlock your ticket when you get to the theater. You have to be a member of Alamo Victory, the company’s free rewards program, to sign up.

The company introduced a beta test of the season pass at its Raleigh, North Carolina, and Yonkers, New York, locations over the summer. In less than a month, the Yonkers location had more than 40,000 people on the waitlist.

Alamo Drafthouse follows in the footsteps of chains like AMC and Cinemark, which each have similar subscription services available for $19.95 and $8.99, respectively (Cinemark’s pass only includes one movie ticket per month). However, Alamo is the only one that’s doing totally unlimited tickets.

It’ll be interesting to see how that works out for them, especially considering how MoviePass got into serious financial trouble when it tried out something similar last year. Coincidentally, that company also decided to bring back its unlimited plan yesterday.

There’s no word yet on when the Alamo Season Pass will be available to Texans, which seems a little ironic.

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