Photo by Jo Lopez.

Bruce Springsteen to Headline Free NCAA Music Festival

This is what we like to call a Very Big Deal.

The NCAA March Madness Music Festival is a three-day, all ages music festival celebrating the Final Four tournament on April 4-6. When I saw who was going to be performing, my first instinct was to text my best friend, cancel everything, and camp out at this so-called “Reunion Park” for the next month so I can get a front row spot.

The festival consists of of three parts: the AT&T Block Party, kicked off by Jason Aldean; the Coke Zero Countdown Concert, including Tim McGraw and The Killers; and the Capital One Jamfest, featuring fun. and—get this—Bruce Springsteen.

And it’s free. Event entry is permitted on a first-come, first-served basis, and there’s no reserved seating, so you best come early.

If live music really isn’t your style, NCAA is also sponsoring Bracket Town, where you can attend the annual Final Four Pep Rally, meet coaches and former players, and participate in daily youth clinics.