katie_james courtesy of vendors

Katie James, 27
Dallas-based partner at Beach House surf shops in Playa Del Carmen, Mexico, and mom of 2-year-old Luca and 5-month-old Olivia.

With a devotion to tried-and-true products, handmade body scrubs, and the occasional splurge, Katie James keeps her beauty routine as laid back as the surfers she outfits.

Breakfast: “I typically have a grapefruit topped with honey or oatmeal with Luca and, of course, a cup or two of coffee.”

Snacks: “I like to bring home different kinds of seasonal fruits to snack on.”

Lunch: “I try to stick to the same routine. I shop once a week. If we go out, it’s Bread Winners or La Duni at NorthPark, so the kids can run around on the grass.”

Dinner: “I spend about an hour cooking and playing with the kids, and then [my husband] comes home, and we all sit down and eat over a glass of wine or a beer. My go-to is a salmon recipe that I cook with maple syrup, soy sauce, ginger, and garlic.”

Beverages: “I have coffee every morning. I also make a ginger-peach tea a lot.”

Indulgent foods: “Shaved ice from TC Shaved Ice. And red wine.”

“My kids are my fitness for now. From the second I wake up until my kids are in bed, I’m running around with them.”

katie_james_products courtesy of vendors

Skin Care
“My skin care is simple. I use Aveeno Skin Brightening Daily Scrub every morning, followed by Oil of Olay Complete All Day Moisturizer with SPF. Once a week, I’ll mix a little sugar with water for a deeper exfoliation.”

“I keep my look as natural as possible. I use a Your Name Mineral Powder Foundation, which I get at Osgood O’Neil. I like Bobbi Brown blush in almond and L’Oreal Telescopic mascara. I have started branching out with my lipstick, doing bright corals and reds or a light pink. I like Revlon Super Lustrous lipsticks. If I’m going out at night, I’ll do eyelashes and a sexy lip.”

“My good friend Elaine Nguyen actually comes to my house to do my hair. She used to be at Osgood O’Neil, but now she does house calls. I’m a huge fan of Kérastase, and I use the Volume Active Shampoo and the Lait Vital Conditioner. For hairspray, I like Tresemmé. I also love Oribe Dry Texturizing Spray.”

“I make a white sugar, coconut oil, and lavender essential oil body scrub that I use once a week. I’m in love with lavender fragrance. One of my favorite products is the Versa Spa Sunless Pro Tanning Bronzer 360° Spray from Palm Beach. It’s a perfect tan for me. I get my eyebrows threaded at wink, and I get a massage when I can at the ritz. I do a mani/pedi at home when the kids are napping. I love red on my nails and toes. Essie’s Fifth Avenue is my go-to shade. One of my favorite products is Seche Vite Dry Fast Top Nail Coat; nails dry in two minutes. My fragrance is Tom Ford Black Orchid, but I recently picked up Wyndmere geranium essential oil from Central Market. It smells amazing and lasts all day.”

(from top): Tom Ford Fragrance black orchid $110, Neiman Marcus NorthPark; Essie Nail Polish fifth avenue $8, Target; Now Essential Oils lavender oil $10, Whole Foods; Revlon Super Lustrous Lipstick sky line pink $5, Target