Piermarini Boutique
John Piermarini was only 19 when he opened this year-old boutique nestled in the State-Thomas neighborhood. It’s accessible but tucked away (just like he wanted) and stocks a slew of under-the-radar designers, which he rotates regularly. “I do a one-size run of everything,” Piermarini says. “One small, one medium, one large; and once it’s gone, it’s gone.” Expect basics with a twist, like Moods of Norway blazers in colorful prints for him ($300 to $400), Hyden Yoo structured dresses for her ($200 to $350), and Won Hundred denim for both ($200 to $400). Piermarini kicked off his fashion career doing behind-the-scenes work for Abi Ferrin, so it’s no surprise that he carries her line of slinky dresses and rompers. What is a surprise is the ballet-colored row of Abi & John tank tops and slips that mark Piermarini’s first design collaboration with his mentor.

Trousseau of Dallas
Lingerie shouldn’t be left to Victoria’s Secret or department stores. Put your nearest and dearest garments into the capable hands of Trousseau of Dallas owner Nasrin Hormozi, who offers a personal shopping experience for ladies from sizes 30A to 42G. This elegant niche boutique is the most fashion-forward in the city and carries everyday bras, bras for “play,” swimwear, and under-there accessories like slips, bustiers, and bridal garters. Expect to find the latest collections from what underwear connoisseurs know as the best brands in the biz: luxurious La Perla ($40 to $600), avant-garde Damaris ($120 to $180), lacy Christies ($120 to $350), and beloved Simone Perele ($40 to $100). Hormozi makes what could be an uncomfortable experience feel as simple as shopping for shoes. And she won’t let you walk out of the store with something that doesn’t fit or flatter. Promise.

You follow the popular fashion blog Kendi Everyday by Kendi Skeen. You’d kill for her fashion sense. You envy her eye for style. You think: if only I could raid her closet. Well, now you can. Sort of. Skeen’s boutique, Bloom, which opened last September in McKinney, is stocked with clothing that is 100 percent Skeen. Everything in the store could have been pulled straight off her blog. (She even says she’d wear anything in it.) Skeen describes her style, and that of the store, as “classic with a little bit of quirk.” Think tank tops with sheer panels and ruffled hems ($36), monochromatic polka-dot blouses ($58), and accordion-pleated dresses ($68). Bloom’s racks are filled with versatile garments for the everyday woman as well as sophisticated handbags, colorful jewelry, and funky belts. Skeen chooses items that “will easily integrate into any wardrobe or help jump-start a journey to finding personal style.” .

HD’s Clothing Company Men’s Store
HD’s Clothing Company began in 1981 with a poolside handshake between husband and wife Vicki and Harry DeMarco as they celebrated their first wedding anniversary at The Mansion on Turtle Creek. Six weeks later, after a whirlwind design idea trip to Tokyo, they opened the boutique. Eventually, the one store was separated into two, men’s and women’s. Today, HD’s men’s store is a beacon of light for guys seeking edgy clothing with details like embellished cuffs and plaid elbow patches. Snag Diesel jeans and t-shirts, and patterned dress shirts. And because HD’s carries only four to six of each item, there’s little risk of him being caught in the same graphic sweater as your sister’s boyfriend. The DeMarcos travel to Europe five times per year in search of pieces that meet their out-of-the-box criteria and provide clients with the latest cutting-edge looks.

gem_05 Cabana photography by Alex Ham

If you’ve never tried on five pairs of jeans and loved them all, then you haven’t been to REUSE. The ecofriendly denim brand, originally sold only in specialty stores, is now available at a new retail venue. And, no, “REUSE” does not mean previously worn. It stands for “Recycle. Environment. U. Save. Earth.” Founder George Powell originally came up with the idea of repurposing the waste created by garment companies while dropping off items at a recycling plant. Now discarded pieces of textile are shredded into raw cotton, mixed with a splash of spandex, and utilized to make all of the REUSE denim products. The über-comfortable jeans come in a wide variety of colors and styles, with a set price for women’s ($90) and men’s ($125). The company’s in-house designer also creates jackets and vests ($75), seasonal items like shorts ($50), and handbags and accessories ($35 to $125).

Sample This
With a background in the retail business, Judy Siler was aware that most clothing designers make samples of their latest styles to entice prospective buyers and often sell those pieces to sample stores afterward. Knowing that women in Dallas love to shop, especially for one-of-a-kind items at a discount, Siler opened Sample This just over a year ago. The boutique houses hundreds of everyday pieces like tie-dyed tanks, drapey sweaters, embellished tops, casual dresses, and comfy sweats all purchased from Los Angeles designers. New products are added biweekly, so it’s rarely the same store twice. Almost nothing is more than $100—but there is one catch. Because these are samples, they go up to only size 8. Siler’s newest endeavor has been to open the store for private parties. Food can be brought in to serve to guests as they shop the night away.

gem_06 Beehive photography by Alex Ham

As soon as owner Claire Fields opened her first boutique in Austin, visitors with Funky Town ties requested—no, demanded—a Fort Worth location. Now thriving on Camp Bowie Boulevard since fall, the boutique caters to stylish young things looking for clothes under $100. Get past the pink bangles and turquoise nail polish, and you’ll find basics that fit both high schoolers and their moms. With prices like $52 for a camel-colored pencil skirt, tuxedo-inspired blazer, or faux leather shorts, it’s a place for trying the trends. (It won’t hurt so much when you discover that cat-eye sunglasses aren’t for you.) Although Fields is always on the hunt for new designers to fill the racks, you can expect staples like BB Dakota ($55 to $150), Ark & Co ($38 to $85), and Flying Tomato ($32 to $75).

gem_04 Milk & Honey Boutique photography by Alex Ham

Milk & Honey Boutique
In June of 2011, Brittany Thomas said goodbye to Waco and her clothing store, Roots, and headed for Dallas. Lucky for us, because last October her feminine style and impeccable taste brought her new boutique, Milk & Honey, to life. Thomas was determined to offer quality, affordable clothing to Dallas women in an atmosphere that felt indulgent. Step inside and you’re transported to a cozy garden patio, with walls of greenery, birch branches, and cowhide rugs. Thomas’ hope is that customers will feel as if they are in a high-end store with prices they don’t have to think twice about. Within the cheerful space are on-trend dresses, jackets, tops, and skirts with bold colors, interesting textures, and distinctive patterns. From bohemian sweaters to classic trousers, almost everything in the store sells for under $100, including an abundant selection of jewelry, shoes, handbags, and scarves. Don’t miss the large sale section in back, where new items appear weekly.

gem_02 Original Octane photography by Alex Ham

Original Octane
Forget the former Octane of West Village. Owner Ort Varona’s new Original Octane is a different animal (save for its similar name). Where old Octane was jeans and tees, the new Knox boutique is a sophisticated collection of men’s and women’s wear. Varona (the man behind LFT) and his expert team outfit a very specific clientele—that is, Highland Parkers and M Street dwellers looking for casual but fashionable pieces. The boutique, split into two, contains “unfussy” threads for her from Equipment ($180 to $250), Amanda Uprichard ($145 to $215), and Fluxus ($35 to $170); and dapper shirts, blazers, and pants for him from Scott James ($95 to $495) and London-based Oliver Spencer ($170 to $550). And don’t miss the handpicked denim selection. You can grab a pair from Current Elliott for $170 to $250, but we recommend splurging on PRPS jeans for $245 to $465—they’re worth every dime—and you can get them hemmed on the spot for free.

gem_03 Cabana photography by Alex Ham

The only way you’ll spot this mystery boutique is by catching a glimpse of its lavender front door. Once you cross the threshold into owner Merry Vose’s beach-chic shop, you’ll swear you’re on vacation. Crisp white decor showcases the edited racks of colorful shirtdresses, skinny-leg denim, and tunics. Stylish but busy women in the know shop here for easy everyday wear, like casual NSF separates ($195 to $450), Antik Batik dresses ($320 to $695), and blouses and sweaters from Dallas-based Koch ($145 to $450). Don’t miss the bright leather bracelets, strappy sandals, or chunky cocktail rings for accessorizing. It’s hard to believe this exclusive shopping experience began as a backyard venture out of Vose’s pool house, but the precious hours she still keeps are a clue. Doors open only Monday, Wednesday, and Friday, 9 am to 2 pm. Other times and days by appointment. All that’s missing is an ocean view.

In This Article