One seat at the Cotton Bowl Classic on New Year’s Day:
$25 (all seats)

Airfare to Super Bowl WIT in San Diego on January 31:
$252 per person based on current excursion fare rates on Braniff Airlines

Single-ticket price for a Cowboys game:
$23 plus tax (all seats)

TCU Horned Frogs pennant (sorry, no funny hats):
$4.95

Standard percentage owed to bookie on a losing bet:
10 percent

Tailgate picnic party supplies:
Twenty-piece, all-white chicken basket: $25 (includes ten rolls); one quart cole slaw: $3.69; one quart cherry or peach cobbler: $5.99. allat Bubba’s; Kool Tunes ice chest, holds eighteen 12-ounce cans and is equipped with two water-resistant speakers for your portable stereo unit: $59.95 at Kool Tunes

Flask:
Hollow plastic flask in the shape of binoculars: $9.99 at Spencer Gifts
Lookalike Coca-Cola (actually they read Caco-Calo) adhesive labels to wrap around beer cans:
99 cents each at Texas Liquors

Stadium Blanket:
$50 for plaid, wool-blend at Hunter Bradlee

Crown Suites:
$30.000 to $125,000 to lease; $300,000 to $1.5 million to purchase at Texas Stadium