Earlier this year, we spoke to Jackie Jordan, the lovely, brilliant, and now retired director of color marketing for Sherwin-Williams. She gave us some thoughtful insight into color forecasting, how new shades earn their names, and how her team arrived at 2016’s color of the year: “Alabaster.” Last week, Sherwin-Williams unveiled the new color of the year, “Poised Taupe,” to The Today Show’s Kathie Lee and Hoda, and we have some questions.
- What’s the opposite of “Poised Taupe?” “Hot Mess Taupe?”
- Is the taupe itself poised, or are the semantics more in line with Kathie Lee’s statement: “We’re poised for our taupe?”
- According to Sue Wadden, the new director of color marketing for Sherwin-Williams, the 2017 color of the year is “like gray and brown had a baby.” Should the name be “Bray?” Or “Grown?”
- Who’s more likely to use “Poised Taupe” in their home: Kathie Lee or Hoda? (It’s Hoda, right?)
- Why does Kathie Lee keep pronouncing the word taupe with such a hard “p?”
- Will Dallas dwellers take to the shade? We know they don’t like plain walls, and Dallas designer Samantha Fisher has expressed her love of “black and white with a touch of taupe.” Even builders such as Ben Coats digs this hue.
Stay poised, friends.
Get the AtHome Newsletter
Enjoy Dallas' best trends, hot properties, and tips from local designers to help you nest in style delivered weekly.