There’s a presser this morning about the new $200-million boondoggle fever-dream development announced for the land near Globe Life Park in Arlington. The big reveal? They’re calling it “Texas Live!”
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New entertainment district near @Rangers ballpark to be called Texas Live! @CBSDFW @DFWStuff pic.twitter.com/2CdgUaKMBr
— Joel Thomas (@CBS11Joel) December 16, 2015
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This is a joke, right? Or is it 1986 again and no one told me?
So much to dissect in that logo. The exclamation point! (They maybe should’ve asked “Jeb!” how well his has worked out.) And there’s the mix of the Rangers official fake-old-timey font with the word “Live” looking like it was scrawled in lipstick on the cover of a Jackie Collins novel.
We should all be able to agree with this, though: “Texas Live!” is a better name for a dog than “Story.”
