Jerry Jones, whose Dallas Cowboys are the NFL’s most valuable franchise at $2.3 billion, stands to profit from Super Bowl XLVIII despite the fact that his team isn’t playing. It’s his Papa John’s franchises in Dallas, Austin, and Waco that will be bringing in the dough, Forbes reports.
Get the D CEO Newsletter
Stay up to speed on DFW’s fast-moving business community with weekly news reports, interviews, and insights.