This afternoon the Dallas Morning News announced the acquisition of PegasusNews, the online news website in Dallas. The press release says:
Rich Alfano, General Manager of The Dallas Morning News’ Arts and Entertainment business, said, “Pegasus News allows us to reach more consumers and strengthens our ability to provide the latest and most relevant information about places to visit, events, music and restaurants.  Pegasus News’ hyperlocal data provides consumers with information on approximately 225,000 places, 5,000 events, 4,200 restaurants, 2,500 bands and Friday Night specials.”
The rest of the release is below. Methinks perhaps the hyperlocal data is the answer to the burning question posed by Mr. Rogers on Friday. Looks like that database was all they needed to fill their apps. Still waiting on word what will happen to the current staff at PegasusNews.
DALLAS, July 16, 2012 /PRNewswire/ – The Dallas Morning News announced today that it has acquired Pegasus News(www.pegasusnews.com), an online news and information business serving Dallas-Fort Worth, from PanLocal Media LLC, a subsidiary of Archstream LLC of Dallas. The purchase further strengthens The Dallas Morning News’ position as the leading source of up-to-date local news and entertainment information.
Rich Alfano, General Manager of The Dallas Morning News’ Arts and Entertainment business, said, “Pegasus News allows us to reach more consumers and strengthens our ability to provide the latest and most relevant information about places to visit, events, music and restaurants.  Pegasus News’ hyperlocal data provides consumers with information on approximately 225,000 places, 5,000 events, 4,200 restaurants, 2,500 bands and Friday Night specials.”
Sarah Blaskovich, Editor of Pegasus News, said, “By combining Pegasus News’ content and technology with The Dallas Morning News’ distribution, marketing and sales capabilities, we are creating new and exciting opportunities for Pegasus’audiences and advertisers.  It’s an exciting time for digital news and information companies like Pegasus News, and we’re thrilled to be teaming up with the largest creator of proprietary local news and information in Dallas-Fort Worth.”
About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas’ leading newspaper and the flagship newspaper subsidiary of A. H. Belo Corporation. It has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps; Al Dia (www.aldiatx.com), the leading Spanish-language daily in North Texas;neighborsgo (neighborsgo.com), a consumer-generated community news outlet; and Briefing, the free, home-delivered quick-read.
To advertisers, the portfolio of products is represented by DMNmedia (www.DMNmedia.com), the marketing solutions group of The Dallas Morning News, Inc.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and related websites.  A. H. Belo publishes The Dallas Morning News, Texas’ leading newspaper and winner of nine Pulitzer Prizes; The Providence Journal, the oldest continuously-published daily newspaper in the United States and winner of four Pulitzer Prizes; The Press-Enterprise(Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes niche publications targeting specific audiences, and its investments and/or partnerships include Classified Ventures, owner of Cars.com, and the Yahoo! Newspaper Consortium.  A. H. Belo also owns and operates commercial printing, distribution and direct mail service businesses. Additional information is available at www.ahbelo.com or by contacting David A. Gross, Vice President/Investor Relations and Strategic Analysis, at 214-977-4810.
